Market Updates

INEOS Taking It Further & Farther
January, 2019

INEOS has been brightly shining in the European Chemical sector where uncertainties seem to have taken home for long in the midst of tighter financial margins and limited growth probabilities. INEOS came in to existence little over two decades ago in 1998 when a new company was formed with management buyout of BP’s petrochemicals assets in Antwerp, Belgium. The small startSilver Lining in Dark Clouds: We all have been reading and thinking about the uncertainties in global market with unpred [...]

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Threat Intelligence and SIEM - For Preventing Advanced Threats
January, 2019

SIEM solutions provides an elevated view of the IT infrastructure and has 2 major goals which includes managing logs efficiently and detecting security incidents in real time. Threat intelligence provides the information about the attackers and their abilities. Many organizations have started adding TI with SIEM to thwart the advanced attacks in a proactive manner. It also helps them in prioritizing the most important threats and mitigating those threats.SIEM Security informat [...]

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Uncertain Macro Parameters Mark the Beginning of New Year
January, 2019

The new year has started, and the people are planning strategies for production, marketing and sales. The macroeconomic parameters and major events on the global platform have made the situation even worse for the multinational conglomerate leaders that it was some time back. Let us discuss some of the developments on the global front which can impact the market in coming year.Dynamic Crude Price - Last year the crude oil price showed how volatile it can be and how it can impact the market. [...]

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Importance of Governing Content Across Multifarious Digital Platforms
January, 2019

Since early 2000s, digital media of all kinds have become an increasingly significant part of consumer experience, which include photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing. Furthermore, these contents have gained a digital edge with the rise of virtual reality and augmented reality. This digital media are increasingly being governed by several technology innovations and advancements including highly resolution cameras, increased network bandwidth, decreased storage cos [...]

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Evolving ECM services
January, 2019

Over, the years the content management has evolved significantly, and modern ECM services enable organizations to manage, control, connect, and even to move content around across different platforms even while being worked upon. However, with the emergence of smartphones and enhanced connectivity, a new age of content management services is emerging, bolstered by the breakthroughs in Big Data, AI and ML based technologies in recent years. This has enabled not only to effectively manage content but also to automate various processes with innate [...]

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The Difference Between the Cloud and Virtualization Services
January, 2019

The virtualization is often confused with cloud and is differentiated from IaaS perspective. Though virtualization is one of the important technologies that makes the cloud technology work, virtualization software provides a physical server to run several different computing environments whereas cloud virtually partition the server enabling customers to use virtual instances of the same software. Thus, virtualization enables cloud computing, but cloud technology has greater capabilities in offering complex applications and computing technologie [...]

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Crowd Analytics - For Enhancing the Security, Safety and Revenue
January, 2019

Crowd analytics is all about collecting, combining and analyzing the information which is related to the people and their behaviour. Crowd analysis includes 4 phases: crowd motion detection, crowd tracking, crowd density estimation, and crowd behaviour understanding. The most demanding applications of crowd analytics includes security and safety and enhanced revenue.Security and SafetyWith the rising smart cities development around the world, government of various countries ar [...]

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Measuring Effectiveness of Campaigns through Crowd Insights
January, 2019

In the era of big data, there is huge value of the available data. Collecting the information about people (crowd) and analysing the data to provide insights is what crowd analytics is all about. Various industries have the opportunity to determine the effectiveness of their marketing campaign, advertising and promotions.Few companies offering crowd analytics solutions for measuring effectiveness of advertisement and marketing campaigns are Nokia, SightCorp, Walkbase, Mira, DFRC to name few. [...]

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Travel and Tourism Industry - Witnessing High Competition
January, 2019

The competition around Travel, Tourism and Hospitality industries is increasing and in such scenario maintaining customer satisfaction to retain existing customer is only the strategy to remain successful. For many countries such as Greece, Spain, Thailand, Egypt, and many island nations such as Maldives, Bahamas, Fiji, tourism is an important economic driver.By utilizing the power of analytics destination marketers can better understand their visitors, offer customized and special visitor packages, improve their marketing b [...]

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Connectivity in IOT
January, 2019

Global IoT market is witnessing an increase in the number of connected devices every year. IoT is now being used across several industries for a wide variety of applications. One of the major part of IoT is connectivity which still is having several issues. IoT network stability and efficiency is very essential for long-term growth of IoT and connectivity vendors are keen on improving it.Sp [...]

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