In November 2017, Ola announced a partnership with Microsoft to create a connected car platform. Ola or ANI Technologies is a leading ridesharing platform in India that is currently running over 500,000 cabs in the country. The connected-vehicle platform created by Ola aims to offer predictive vehicle maintenance, route optimization, and reminding vehicle schedule among others.
Ola is leveraging Microsoft cloud platform to develop in-vehicle entertainment platform called, Ola Play, that allow passengers and drivers to stream music and videos along with connected vehicle capabilities. The platform is using digital assistant Cortana to strengthen Ola Play with voice recognition capabilities. The partnership also focusing on collaborating with vehicle OEMs to make Ola Play integrate with vehicle systems across the globe.
Ola Play is aiming to transform driver and passenger experience with vehicle infotainment and telematics solutions for ridesharing. The connected vehicle solutions coupled with Microsoft AI and IoT would offer efficient analytics and predictive maintenance services to its customers which help them enhance vehicle safety and security. Also, the platform offers Office 365 and Skype for Business as a value-added service to their passengers.
In July 2018, the partnership has resulted in Ola to move to Microsoft cloud platform from AWS. The partnership is allowing users to experience in-vehicle connectivity through smartphones as well as tablets. Also, the partnership is creating new business opportunities including usage-based insurance and advanced driver assistance services among others.
With a wide range of service offerings, Ola Play is expected to push the demand for vehicle connectivity solutions in the Global Market. Despite being the first of its kind in India, the partnership is likely to witness support form vehicle OEMs and smartphone companies to enable connectivity in vehicles. Also, Ola Play is likely to enter in partnerships with local governments and smart cities in order to enter into smart mobility and smart home markets.