Location Analytics – The Next Big Step in Sports

Analytics is transforming the sports entertainment industry and is revolutionizing the way sports fans interact with their favourite team. By understanding the fans behaviour and their location i.e. how they are moving around different places of stadium helps stadium operators in engaging with fans better and enhancing their experiences.

Location analytics provide answers to several questions such as which area of the stadium fans visit first as soon as they enter through gate? Is it refreshments or merchandize section? which part of the stadium is most crowded and which have long queues? And much more information can be provided which delivers personalized experiences to fans. Location analytics also helps team and individual players in enhancing their performance.

For example – For location solutions in the field of sports, Zebra MotionWorks is a proven winner as well. Enabling a trove of data that provides real-time insights, Zebra’s player and ball-tracking technology is a legitimate game-changer. It is revolutionizing how staffs evaluate players, transforming the way coaches strategize and game plan.

– Sonam Chawla,
Research Analyst,
Infoholic Research