Sports has been a medium of entertainment for people across the world. Interestingly, Football continues to be the most followed sports globally in terms of viewership and popularity, followed by basketball. However, Sports Analytics has been encouraging viewership across diverse sporting events by providing enhanced experiences to fans and thereby enhancing the sporting competitiveness in several other sporting events globally.
Roger Neilson, established the founding pillars for data analysis by using videotapes to analyse teams and players in early 2000’s. Subsequently, the impact of analytics in sports has expanded exponentially and has been increasingly applied to the following areas:
- Business Analysis for Sports Federation and Stadiums/Arenas
- Player Fitness Analysis
- Team Performance Analysis
- Team Competition Analysis
- Social Media Analysis for Fan Engagement
Sports analytics enables team managers to improve team performance, select the best possible athletes, improve coaching, provide players with specific strategies, and by make effective on-field decisions. Sam Allardyce, Manager at West Ham United Football Club used the potential of data and analytics to positively affect the sports team’s performance. He managed Bolton Wanderers, Newcastle United, and Blackburn Rovers football clubs in England. Moreover, with wearable technology, coaches can now track the total effort that players are exerting and monitor their recovery from injuries. Additionally, sensor driven data analytics helps coaches to identify wrong moves made by the players during the course of a game and monitor seriousness of any injuries suffered by players on the field.
Sports analytics helps athletes in developing their skills more effectively and efficiently by helping them in planning their training sessions. Fitness and training are the primary factors contributing to a player’s performance. Sports analytics can help to analyze various factors that contributes to a player’s fitness and training regime, such as their sleeping patterns, eating habits along with its nutritional value, and workout routines, to provide players with data needed to improve their game. Sports analytics enhances athlete performance by helping them to identify their strengths and weaknesses based on the analysis of their own past performances and by providing historical data insights of opponents.
– Sonam Chawla,