Telecom Service Providers (TSP), Internet Service Providers (ISP), Solution Providers (SP), and System Integrators (SI) have become the building blocks of value added services, innovation and high speed mobile internet connection & an engaging digital ecosystem for a seamless digital experience fulfilling the diversified needs of enterprises, SMEs, and individual customers.
The global VAS market is driven by growing penetration of smartphones and tablets, increasing mobile internet subscribers base and availability of high-speed 3G and 4G mobile broadband services. A steep increase in the use of mobile apps, social networking platforms, search engines, mobile payments is helping to support consumer demand for mobile value added services. For instance, A2P SMS is emerging as a key market for the mobile network operators and SMS aggregators. It will benefit a large group of market stakeholders, including premium messaging integrators & aggregators, content and messaging software developers. The usage of A2P SMS will become widespread across pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) service and others (inquiry and search related services).