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Guest Columns

The Start-up Bubble: Is it real?
January, 2020

What’s a bubble? A bubble, in economic terms, refers to a situation when an asset’s price rapidly increases far beyond its intrinsic value due to speculation of the further price increase and then its price falls drastically, thereby causing a huge monetary loss to the investors. The first recorded case of an economic bubble was back in the 16th century when the price of tulip bulbs reached extraordinarily high levels and then collapsed sharply. Tulip wa...

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A primer on Incremental Innovation
January, 2020

The ant nest is a den of channels dug in the ground. The loose earth from the channel heaps in a little hill. The ants build it by moving the soil, crumb by crumb in constant pace by the worker ants. The same idea when applied by organizations to further develop products, services or processes is termed as incremental innovation. “Incremental innovation* is a series of improvements or upgrades made to a company's existing products, services, processes or methods. The changes implement...

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M&A in the Technology Services Industry in India
November, 2019

The Indian technology services sector primarily has been dominated by the heritage companies – TCS, Wipro, Infosys, Cognizant, Tech Mahindra and HCL. As the market gets perfectly competitive, winning at the legacy application services is directly co-related to cost competitiveness. The first phase of market dynamics in this sector during the early 90s was dominated by a single driver i.e. cost. Most companies focused on building scale and the key differentiator was people supply chain. The probability of win was directly prop...

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How Does Social Media Contribute To Employment
November, 2019

Social media is impacting every aspect of business, and in a good way. Marketers are relying on different social platforms to appeal to prospective customers, customers are getting better customer care services through social media, and social influencers are earning their living by promoting products on social media. Everyone is happy. What many people haven’t thought about though is the impact that social media has had with respect to job hunting and career planning. Can social media help you to identify and grab job opportunities? I...

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Potential of Corporate Buildings in Sustainable Development
October, 2019

Construction on land occupies an area that was once a plantation or a forest. What if construction not only generates green cover but also enhances life, productivity and mental wellness. While cities and urban dwellings are criticized for stripping forests and unruly development, LVL AWSM can enable these developments with systems that contribute towards ecological welfare. Buildings today; be it your residence or office, often fulfil only a single criterion. They only provide shelter. ...

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Strategic Value of Implementing Shared Services
September, 2019

The Shared services were in vogue during the 70’s and 80’s in the US. Large organizations set up shared services in the US to optimize/reduce administrative costs. With the Telecom revolution in India during the 80’s resulted in the beginning of a new Industry in the 90

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Designing Accidental Innovations
August, 2019

Right from the storied accidental invention of the lifesaving penicillin to the all-pervasive 3M’s Post-it notes, there are several instances of how serendipity smiled and paved way to massive upsides. While accidents have a place in the annals of scientific and non-scientific innovations, what happens after an accident is no accident. It’s meticulous planning, years of ensuing development, and wrapping a compelling business around the apparent failure. The fancier part is the serendipity while executio...

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Improving Customer Experience (CX) with Data Visualization (DV)
July, 2019

Customer service departments of big companies engage with thousands of customers every day. Each interaction holds importance and the company can use it for their benefit. But the increasing number of these interactions implies that it is impossible to look at each one of them individually or to understand the individual customer journey. That is where Data visualization comes in. It can help customer-facing teams to improve their customer experience and point out the areas for improvement by using data analytics, and machine learning on cus...

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