Americas A2P SMS Market, Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Regions – Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

  • October, 2016
  • Domain: ICT - Telecommunications
Pages: 128
Tables: 96
Charts: 59
Regions/Countries: 1/6
Companies: 13
Enquiry Hours: 10
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A2P (Application to Person) messaging platform, also known as enterprise or professional SMS, involves sending messages to the mobile users via an application. Businesses use it to communicate with their consumers, for authentication or for sending alerts such as banking notifications and alerts, booking confirmations and so on.

The A2P SMS platform help the SMEs and larger enterprises to digitally improve their brand image by sending notifications, alerts, advertisements to customers and other promotional activities and hence enhance sales revenue. The transactional services segment held the major market share for overall Americas A2P SMS market in 2016.

Transactional and promotional A2P messaging services both have a high demand in the Americas. Advancements such as mobile banking, online banking, technology innovations in mobile applications and rising number of mobile users in the Americas is driving the market.

Market Analysis

Americas A2P SMS Market to grow at a CAGR of 6.2% to aggregate $31.70 billion by 2022.

The changing consumer behaviour and lifestyle in the Americas has impacted the market. Customer look for greater ease and are willing to pay higher for improved services. In the Americas, adoption of mobile messaging has been increasing and changing the way enterprises communicate with their customers and business partners. Thus, mobile marketing strategy is set to be a new revenue stream for mobile value chain players.

In the Americas, emerging IoT technologies such as smart home, identity verification, digital advertising, cloud application programming interfaces (APIs), connected cars, mobile commerce are the major growth drivers. A2P SMS services increase the level of security and privacy of customer data by providing secure authentication services. Most of the companies would like to provide information to their customers in a secure environment and hence A2P SMS is gaining popularity.

Americas’ A2P SMS market is segmented by services, verticals and countries. The A2P SMS Market of America has been segmented by the following verticals- Healthcare, Transport, Media and Entertainment, Retail, IT and Telecom, Education, Logistics and Utilities and Others.

Segmentation by Countries

The market is segmented by key countries- The US, Canada, Brazil, Mexico, Colombia, Argentina, and Others. North America is the predominant market for A2P SMS in the Americas. The region leads in mobile technology adoption. Telecom players are consistently investing on mobile technologies.

Segmentation by Service Types

Transactional and promotional are the two service types studied in the report.

Segmentation by Verticals

The market is segmented by the following key verticals- BFSI, Retail, IT & Telecom, Transport, Media & Entertainment, Healthcare, Utilities & Logistics and Education and Government. 

Key Vendors

The key vendors in the market are AT&T Inc., CLX Networks AB, Open Market Inc., Verizon Communications Inc., Vodafone Group Plc, Gemalto NV, Orange Business Services, Nexmo Inc., SAP SE, Voxox Inc., txtNation Ltd, Tyntec and Twilo.

Competitive Analysis

Current and predicted business strategies for the leading companies of the market is included in the report.

The report includes a detailed competitive benchmarking of the leading industry players based on metrics such as company profile, financial health, business objectives, business strategy and SWOT analysis.


The report is of significance to the key stakeholders in the market such as content publishers, content providers, A2P sms providers, mobile app developers and MNOs in the following ways:


  • Competitive analysis (i.e. current and future key business strategies of the competitors and their regional growth)

  • Drivers, growth opportunities and regional trends



The report provides complete insights of the current and future market scenarios about the A2P SMS market. The report discusses business opportunities for the various key players involved in the A2P SMS market. The Americas A2P SMS market report provides elaborate details about the major industry and market trends, drivers, restraints, key emerging trends/technologies, opportunities and demand of various A2P SMS services.

The report can also be tailored according to the user’s requirement. The customization of the report is available based on countries, vendor profiles, managed services types and verticals.





1     Industry Outlook 

1.1        Industry Overview

1.2        Industry Trends

1.3        Pest Analysis
2     Report Outline 

2.1        Report Scope

2.2        Report Summary

2.3        Research Methodology

2.4        Report Assumptions
3     Market Snapshot

3.1        Total Addressable Market (TAM)

3.2        Segmented Addressable Market (SAM)

3.3        Related Markets

3.3.1     Over-The-Top (OTT) Messaging

3.3.2     Person to Person (P2P)

4     Market Outlook 

4.1        Overview

4.2        Market Definition – Infoholic Research

4.3        Market Trends

4.4        Market Segmentation

4.5        Mobile Devices Wireless Technology Evolution

4.6        Porter 5 (Five) Forces
5     Market Characteristics

5.1        Overview and Evolution – SMS and Types

5.1.1     Person to Person (P2P)

5.1.2     Application to Person (A2P)

5.1.3     Person to Application (P2A)

5.2        Ecosystem

5.3        Value Chain Analysis

5.4        Key Stakeholders

5.5        Market Dynamics

5.5.1     Drivers    Huge demand for smartphones    Increase in adoption of A2P SMS services in customer-centric verticals    Cost effective communication channel    No need of internet

5.5.2     Restraints    Government regulatory    Data breaches

5.5.3     Opportunities    A2P SMS platform is the enterprise business strategy    Rising adoption of smart technologies    Business opportunities in customized mobile applications

5.5.4     DRO – Impact Analysis
6     Services: Market Size and Analysis

6.1        Overview

6.2        Transactional Service

6.2.1     CRM

6.2.2     Interactive Service    Unstructured supplementary service data (USSD)

6.2.3     One Time Password (OTP) interactive services    Two Factor Authentication (2FA)

6.3        Promotional Service

6.3.1     Promotional Campaigns Services

6.3.2     Pushed Content Services

6.3.3     Inquiry and Search Services
7     Verticals: Market Size and Analysis

7.1        Overview

7.2        BFSI

7.2.1     Drivers

7.2.2     Challenges

7.2.3     Key Opportunities

7.2.4     Market Trends

7.3        Retail

7.3.1     Drivers

7.3.2     Challenges

7.3.3     Key Opportunities

7.3.4     Market Trends

7.4        IT & Telecom

7.4.1     Drivers

7.4.2     Challenges

7.4.3     Key Opportunities

7.4.4     Market Trends

7.5        Transport

7.5.1     Drivers

7.5.2     Challenges

7.5.3     Key Opportunities

7.5.4     Market Trends

7.6        Media & Entertainment

7.6.1     Market Trends

7.7        Healthcare

7.7.1     Drivers

7.7.2     Challenges

7.7.3     Key Opportunities

7.7.4     Market Trends

7.8        Education

7.8.1     Market Trends

7.9        Government

7.9.1     Market Trends

7.10     Utilities & Logistics

7.10.1  Market Trends
8     Countries: Market Size and Analysis

8.1        Overview

8.2        US

8.2.1     Key Facts

8.2.2     Market Trends

8.3        Canada

8.3.1     Key Facts

8.3.2     Market Trends

8.4        Mexico

8.4.1     Key Facts

8.4.2     Market Trends

8.5        Brazil

8.5.1     Key Facts

8.5.2     Market Trends

8.6        Colombia

8.6.1     Market Trends

8.7        Argentina

8.7.1     Market Trends
9     Vendor Profiles

9.1        AT&T Inc.

9.1.1     Overview

9.1.2     Business Units

9.1.3     Geographic Revenue

9.1.4     Business Focus

9.1.5     SWOT Analysis

9.1.6     Business Strategies

9.2        OpenMarket Inc.

9.2.1     Overview

9.2.2     Business Units

9.2.3     Geographic Revenue

9.2.4     Business Focus

9.2.5     SWOT Analysis

9.2.6     Business Strategy

9.3        Verizon Communications Inc.

9.3.1     Overview

9.3.2     Business Units

9.3.3     Geographic Revenue

9.3.4     Business Focus

9.3.5     Swot Analysis

9.3.6     Business Strategies

9.4        Nexmo Inc.

9.4.1     Overview

9.4.2     Business Units

9.4.3     Geographic Revenue

9.4.4     Business Focus

9.4.5     SWOT Analysis

9.4.6     Business Strategies

9.5        CLX Networks AB

9.5.1     Overview

9.5.2     Business Units

9.5.3     Geographic Revenue

9.5.4     Business Focus

9.5.5     SWOT Analysis

9.5.6     Business Strategies

9.6        Vodafone Group Plc

9.6.1     Overview

9.6.2     Business Units

9.6.3     Geographic Revenue

9.6.4     Business Focus

9.6.5     SWOT Analysis

9.6.6     Business Strategies

9.7        Other Predominant Players
10   Global Generalist

10.1     SAP SE

10.1.1  Overview

10.1.2  Offerings

10.1.3  SAP in A2P SMS Offerings

10.2     Orange Business Services

10.2.1  Overview

10.2.2  Offerings

10.2.3  Orange in A2P SMS Offerings

10.3     Gemalto NV

10.3.1  Overview

10.3.2  Offerings

10.3.3  Gemalto NV in A2P SMS Offerings
11   Companies to Watch for

11.1     txtNation Limited

11.1.1  Overview

11.1.2  txtNation Ltd. Market

11.1.3  A2P SMS Offerings

11.2     Twilio

11.2.1  Overview

11.2.2  Twilio Market

11.2.3  A2P SMS offerings

11.3     Voxox Inc.

11.3.1  Overview

11.3.2  Voxox Infotech Market

11.3.3  A2P SMS Offerings

11.4     Tyntec

11.4.1  Overview

11.4.2  Tyntec Market

11.4.3  A2P SMS offerings
12   Competitive Landscape 

12.1     Competitor Comparison Analysis

12.2     Market Landscape

12.2.1  Mergers & Acquisitions (M&A)

12.2.2  Joint Venture and Collaborations




Research Framework

Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:

  • Data Collation (Primary & Secondary)
  • In-house Estimation (Based on proprietary data bases and Models)
  • Market Triangulation
  • Forecasting

Market related information is congregated from both primary and secondary sources.

Primary sources

involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.

Secondary sources

include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.

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