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Case Studies

Customer assessment and product benchmarking study in APAC

About the Client

One of the leading Paints Manufacturers in Asia, having operations in more than 12 countries and over 20 manufacturing facilities in the world.

Client Objective

Client wants to increase its market share in APAC. For this purpose, client was looking for a research partner to analyse current performance of the company’s products and benchmark it with peers, operating in APAC, through understanding users’ brand perception, key touch points and their buying behaviour.

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