Blogs

Is Your Network Geared Up For Artificial Intelligence?
October, 2018

A major part of the IT teams time is spent on fixing network issues. Challenging them is new world technologies like Artificial Intelligence, Big Data, Augmented and Virtual Reality, Cloud and an increasingly connected world. All these are changing the network landscape. The traditional networks are ill-equipped to handle this dynamic scenario.Problems faced by network mana [...]

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Ambient Intelligence – The Next Technology Revolution
October, 2018

The mobile computing revolution is expected to take a new turn in the next ten years with the implementation of Ambient Intelligence. This technology will embed multiple devices located at different places into a single platform, allowing people access to grocery stores, hospitals, transport services, and offices from their home itself. It creates an artificial environment wherein; all the devices work in tandem to support people in carrying out their day-to-day activities. It performs these functions using information hidden in the network by [...]

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Healthcare Acquisitions in August and September 2018
September, 2018

1. Best Buy Co. Inc., An American multinational consumer electronics retailer, acquired the personal emergency response services provider, GreatCall in August 2018. The acquisition amount was estimated to be $800 million in cash. Best Buy wants to strengthen its position in the growing ageing market with this acquisition. The acquisition will also support the company’s new pilot service, Assured Living, which utilizes digital tools to support users to check the health and safety of elderly parents. At present, [...]

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4 Essential Truths About Healthcare Marketing
September, 2018

Healthcare marketing and advertising is a complex, daunting and frustrating for the marketing professionals. What is the first thing that the patients enquire? Is it about the healthcare quality of services, pricing, doctors, or locations closer to their homes?Healthcare institutions can opt for professional healthcare marketing to execute campaigns that profoundly impact the lives of their patients. Aligning with their organization’s mission and values using creativity, innovation and metrics is their responsibility.& [...]

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10 Best Market Research Tools in Use
August, 2018

Market Research is an essential element to improving, evolving and truly crafting products and services that customers both need and want. Today there are both free and premium market research tools that boast of streamlining market research and provide invaluable consumer feedback. In today’s world, market research is essential to you and your brand’s continuing success. From product design to customer service needs, evaluating what’s happening outside of your company is essential for your roadmap. [...]

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The Road Ahead for Vodafone Idea Merger
August, 2018

Vodafone India and Idea Cellular may soon become a single merged entity by the name Vodafone Idea Ltd, subject to government approval. The merger is expected give a new lease of life for both the companies by bring down their operations cost.The Department of Telecommunications (DoT) has asked Idea Cellular to provide bank guarantees and payments to bear Vodafone India’s liabilities worth Rs 13,600cr before final approval for the merger is granted.Effects of the merger on Indian teleco [...]

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How to Become a Market Research Analyst
July, 2018

Market research analyst is an ideal career path for people who like the hard number aspect or are interested in the psychology aspect which involves understanding the consumer before analyzing the data. There are multiple avenues to this career, making it one of the sought for custom career choices.Functions market research analyst performMarket research analyst conducts study to analyze market conditions and examines potential sales of a product or service in a particular mar [...]

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Market Research Horror Stories
July, 2018

It is imperative to have a complete know how about the target market before introducing a product or service in the market. Some of the world’s top brands have made these costly mistakes as they did not study their market well enough.Effects of bad market research: Launching the wrong product: People do not like to spend money on products which are not in trend or are not well marketed before it is introduced in the marke [...]

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How to Use Market Research to Assess a Market
July, 2018

Both new business owners and entrepreneurs make time for a thorough market analysis before taking a dive into starting a new company. Good business decisions are based on an effective market research and intelligence. There are a number of key questions one needs to answer before they fully understand the market of their potential industry.Market research is an essential part of any business that wants to offer products or services that are focused and we [...]

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New Partnerships to Address the Emerging Opportunities in Enterprise of Things
July, 2018

Despite increasing the productivity, mobility solution providers are focusing on offering multi-pronged mobile strategy and mobility specific modern systems to offer greater portability to its customers. As enterprises are moving towards synchronizing complete access control of all the systems, end-point security becomes necessary. Safeguarding enterprise from cyber attacks has always been a pain-point to security & risk professionals, adding to the growing number of personal devices at work. Use of personal devices at workplace without [...]

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