Blogs

Content Marketing - How to Build an Audience that Builds Your Digital Business?
June, 2019

Even if you are not a new-age entrepreneur, content marketing by now would have taken a prominent place in your entire business process. It is an effective tool to onboard potential customers by sharing with them industry insights, market-related information and interesting data-driven content. There are certain rules that one must follow to ensure effectiveness in content marketing. They are: The content has to be original and creative The brand messaging has to be conveyed clearly [...]

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How Do You Know If You Have a Good Idea for a Business?
April, 2019

Famously pointed out by Thomas Edison, “The value of an idea lies in the using of it.” Ideas turn into businesses – precisely! And ideas also make entrepreneurs. Peter Drucker believed, “Innovation is the basic tool of entrepreneurs, the means by which they exploit change as an opportunity for different business of service.” So, an opportunity should be perceived, resources should be organised and thereafter it should be aptly leveraged. But what is a good recipe for a strong business idea – that is the quest [...]

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What is Content Marketing & Why is it so important?
April, 2019

Experts say, the only way to win at content marketing is for the reader to say, ‘This was written specifically for me’! In today’s vast digitalised world, content marketing has been imbibed by companies at large to achieve certain clear-cut goals; to stay at the top of the brand recall, to win customers, and to outweigh competitors. Companies, these days, really struggle to build a platform of trust, and thereby generate leads by nurturing customer loyalty. Here is where content marketing plays a key role and acts as the new n [...]

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Dementia Not a Disease: Anyone and Everyone Can Experience it
April, 2019

Dementia can happen to any individual or gender irrespective of social or education class, and it can also affect people who are active and intelligent. The cause can vary, people may also have a combination of two or more different types of dementia, which is most common in older adults. Life with dementia is a great task for the individual suffering with the condition as well as the family caregivers. The patients have memory loss, severe mental complications, behavioral changes, and changes in the mood which has impacted their relationships [...]

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Minimal Access Surgery Story: Journey from Rigid Metal Endoscopes to Fibroscopes, and to Robotics
April, 2019

Until comparatively recently in the history of surgery, major operations have usually involved making a large incision through the body wall to expose the underlying injury or disease and to enable surgeons to deal with the problem. And, of course, the surgical wound itself has its own problems; pain, wound healing, infection, break-down, an ugly scar and more [...]

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PubMed Basics: A Wealth of Scholarly Knowledge for Researchers and Doctors
April, 2019

A free resource that comprises more than 29 million citations for biomedical literature from the US National Library of Medicine — MEDLINE (a premier bibliographic database). It is developed and maintained by the National Center for Biotechnology Information (NCBI). The recent years have witnessed the modern advances in technology and internet has become a vital source for medical information. Health information in PubMed provides all aspects of record management, which includes data collection, standards, coding, integrity, and privac [...]

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Location Analytics
December, 2018

Location analytics helps enterprises in identifying local trends, patterns, and opportunities. It provides a platform for businesses to adapt their products and services according to local market needs. Further, it provides a better understanding of consumer lifestyles and ensures improved profitability.Location analytics is the process which provides insight using geographic location. It provides enterprises with visual means of information from historical geographical data to interpret and analyze it in real-time. This inf [...]

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4 Essential Truths About Healthcare Marketing
September, 2018

Healthcare marketing and advertising is a complex, daunting and frustrating for the marketing professionals. What is the first thing that the patients enquire? Is it about the healthcare quality of services, pricing, doctors, or locations closer to their homes?Healthcare institutions can opt for professional healthcare marketing to execute campaigns that profoundly impact the lives of their patients. Aligning with their organization’s mission and values using creativity, innovation and metrics is their responsibility.& [...]

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10 Best Market Research Tools in Use
August, 2018

Market Research is an essential element to improving, evolving and truly crafting products and services that customers both need and want. Today there are both free and premium market research tools that boast of streamlining market research and provide invaluable consumer feedback. In today’s world, market research is essential to you and your brand’s continuing success. From product design to customer service needs, evaluating what’s happening outside of your company is essential for your roadmap. [...]

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The Road Ahead for Vodafone Idea Merger
August, 2018

Vodafone India and Idea Cellular may soon become a single merged entity by the name Vodafone Idea Ltd, subject to government approval. The merger is expected give a new lease of life for both the companies by bring down their operations cost.The Department of Telecommunications (DoT) has asked Idea Cellular to provide bank guarantees and payments to bear Vodafone India’s liabilities worth Rs 13,600cr before final approval for the merger is granted.Effects of the merger on Indian teleco [...]

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