Blogs

How Payment Gateways Can Detect and Prevent Online Fraud
July, 2019

Enterprises suffering lossWhile launching a product in the market, little do we consider about the possibility of online fraud. As business grows, daily transactions increase in number so does the payment options. Now, accepting a credit card payment increases the risk of online fraud. According to market research, big businesses suffer loss of approximately $6.4 billion dollars p [...]

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DNS Attack and Relevance in Recent Past
July, 2019

Has DNS attack increased over the years? Our life has become surrounded by the ease internet has offered, starting from banking, shopping, travelling and even communicating. Hence, with the increase in usage of internet, cyber security has become a primary concern to safeguard against cyber-attacks. DNS attack is one such cyber-attack that has become quite common. DNS as broadly known as domain name system can encounter an appalling fate in the hands of DNS attack due to lack of security. How DNS [...]

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Challenges of Implementing Robotic Process Automation
July, 2019

By far, Robotic Process Automation (RPA) is one of the biggest gifts of technology to the organizations, thriving to perform well. It empowers an organization to automate repetitive tasks, thereby increasing efficiency to compete with companies of every size. Hence, organizations are proactively adopting RPA tools to enhance the speed of operation. Despite of the benefit of RPA, the process of its implementation involves challenges [...]

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Connecting Serial Devices to the Cloud
July, 2019

In the era of innovation and technological disruption, little do we know about the full potential of the high-tech offerings that we use in our daily life. Serial device is a relatively new concept, hence, the benefits that can be leveraged from it, is yet to be discovered and appreciated.Connecting Serial devices with Internet of Things (IOT)The advent of Industrial Internet of Things (IIoT) has opened a new horizon for network managers, to extract meaningful usage from the s [...]

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Travel and Transportation Industry – A New Target of Cybersecurity Threats
July, 2019

The travel and transportation companies, including airlines, hotels, restaurants, and others, hold highly valuable data that can be used to monetize by the threat vectors. The travel and transportation industry is now one of the most attacked industries, where cyberattacks have become more frequent due to the wealth of available data and economic value. As per the IBM’s 2019 X-Force Threat Intelligence Index, transportation industry ranked at the 2nd position for cyberattacks from 10th in 2019.Travel and [...]

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How Artificial Intelligence Predicts Financial Markets
July, 2019

Role of AI in structuring the Financial MarketDigitalization in the form of artificial intelligence (AI) has not only led to dependence on technology but has also greatly impacted the global economy. AI has successfully maneuvered the routine and mundane tasks, creating jobs, that are advanced in machine learning algorithms. This touched the financial market with visible disruption. The financial market, now, requires computational applications for forecasting, modelling trends and trading inform [...]

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5 Effective Content Marketing Trends to Improve Your Strategy
June, 2019

Need for content marketingFor a business to stay efficient and register consistent growth, it needs to depend upon content marketing, which mainly revolves around creation, publication and distribution of content to achieve the desired end result. With an objective to create genuinely interesting and useful content for the focused group to create brand visibility, content marketing is slowly and steadily gaining popularity, connecting brand to customer.What is co [...]

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The Spread of Organized Retailing
June, 2019

Advent of organized retailingThe expansion of organized retailing began during 1995 in India. The world has started depending more upon retail stores which resulted in a massive growth of such industry vertical. The organized retail sells consumer products. Such growth of organized retailing has enabled building of brand value of domestic products. Based on consumer expectations, there has been a transformation in retail from traditional to modern structure. This change is possible through positi [...]

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Why do we need marketing research
June, 2019

Concept of market researchThe market is becoming competitive every day, thus taking business decisions are getting complex too. This situation has opened a new horizon for market research industry since, big business houses now depend largely on market research to take a conclusive and strategic business decision. Currently companies are nurturing the potential of market research both, before devising strategies as well as post launching a product or service.What [...]

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Content Marketing - How to Build an Audience that Builds Your Digital Business?
June, 2019

Even if you are not a new-age entrepreneur, content marketing by now would have taken a prominent place in your entire business process. It is an effective tool to onboard potential customers by sharing with them industry insights, market-related information and interesting data-driven content. There are certain rules that one must follow to ensure effectiveness in content marketing. They are: The content has to be original and creative The brand messaging has to be conveyed clearly [...]

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