Growing Use Cases for Smart Glass Applications in Enterprises
Wearable devices have huge demand across industries, mainly due to their user-friendliness for certain aspects of personal accountability, individually-tailored goals, and workplace engagement. Often, these devices are expected to become the next-generation mainstream touch points for consumers. However, it is a distant dream of wearable device makers as wearables need smartphone’s support for establishing connectivity.
Smart Glass Enterprise Applications
Unlike smartwatches and other kinds of wrist bands, smart glasses have failed to grab the attention of a major section of the targeted customers. The failure of such optical head-mounted displays over wristbands and speakers is mainly because they could not add any value addition to the customers. A little progress has been noticed in the product development process in recent times, however, it could still not have answered safety & health concerns and unappealing looks.
Companies, such as Google, Intel, and Microsoft have attempted to popularise the smart glass adoption rates, by coming up with multiple use cases. However, it still could not amplify the product sales even in the developed economies. Recently, Intel has announced to call off its smart glass project, Vaunt Glasses, soon after shutting down its business unit New Devices Group, which aimed to develop its vaunt glass project.
Despite the slower adoption rates in the consumer market, devices manufacturers have succeeded in achieving attention from enterprises, mainly in manufacturing, industrial and healthcare industries, especially due to its support in enhancing productivity, error mitigation. Operators in these industries benefit from virtual assistance, video streaming & collaboration, and training. The next-generation smart glasses will cover use cases, such as smart retail, military applications, biopharma and others.
Apple’s Path to Success
The lucrativeness of enterprise smart glasses is attracting industry leaders, such as Apple, and Google & mid-sized tech companies, such as Rochester Optical and Vuzix Corporation. Apple is a new entrant in the segment, which has registered around 50 patents in the smart glass space as of March 2018 and its product is yet to be announced. The company is expected to target enterprise needs by enabling its augmented reality capabilities in smart glasses to cover a wide range of industrial use cases in healthcare and industrial and consumer use cases in smart homes, retail and automotive space. Apple is likely to become a leader in smart glass segment for two reasons, the first one being its huge iOS user base and secondly due to its image as a lifestyle brand.