How Do You Know If You Have a Good Idea for a Business?

Famously pointed out by Thomas Edison, “The value of an idea lies in the using of it.” Ideas turn into businesses – precisely! And ideas also make entrepreneurs. Peter Drucker believed, “Innovation is the basic tool of entrepreneurs, the means by which they exploit change as an opportunity for...

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What is Content Marketing & Why is it so important?

Experts say, the only way to win at content marketing is for the reader to say, ‘This was written specifically for me’! In today’s vast digitalised world, content marketing has been imbibed by companies at large to achieve certain clear-cut goals; to stay at the top of the brand...

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PubMed Basics: A Wealth of Scholarly Knowledge for Researchers and Doctors

A free resource that comprises more than 29 million citations for biomedical literature from the US National Library of Medicine — MEDLINE (a premier bibliographic database). It is developed and maintained by the National Center for Biotechnology Information (NCBI). The recent years have witnessed the modern advances in technology...

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Dementia Not a Disease: Anyone and Everyone Can Experience it

Dementia can happen to any individual or gender irrespective of social or education class, and it can also affect people who are active and intelligent. The cause can vary, people may also have a combination of two or more different types of dementia, which is most common in older...

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Unconventional Alternative to Raising Fund for a Business

Business and investment Starting a new venture in itself is a huge task, to top it up with the burden of getting it financed can be an overwhelming experience. However, this process is inevitable and cannot be avoided by any new entrepreneur looking to foray into the market. The...

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Framing an Effective And Compact Business Plan

Time to write down business plan Building a business from the start, taking tiny steps, require dedication and patience and also involves a lot of planning. Once you have a business plan reviewed and ready to be implemented with ideas on how to make it effective, it’s time for...

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Upskill to stay Competitive and Effective in the Race

Importance of staying connected and upskilling We are at the lap of fourth industrial revolution where technology is advancing at a rapid pace. Automation, internet of things (IoT), artificial intelligence, information and communication technology – all of which has made businesses grow, making lives easier, however, all of this...

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The Value of Open-Ended Feedback

What is open-ended feedback? In order to understand the value of open-ended feedback, it is important to comprehend what the term denotes. Open-ended feedback allows a respondent to share his or her view on a particular product or experience in an open format. Absence of any set patterns or...

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Qualitative and Quantitative Research – Concept

Broadly speaking, Quantitative Research is applied when there is no ambiguity about the business problem with a definitive structure in the research process. Qualitative Research on the other hand deals with the uncertainty or unclear problem statement and uses exploratory research for results. Qualitative Research Qualitative research is the...

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