Articles

Are Business Consultants Really Worth It?
June, 2019

What is a business consultant?The concept of business consultant refers to the team of management personnel, who through their years of experience and expertise solve issues, that an organization faces while functioning business as usual. The business consultants ensure improvement in operation and overall performance of both, the management and the company. It depends upon the consulting firm, if its focus is on a single industry type like healthcare, IT or marketing. There are business consulta [...]

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Misconceptions about Market Research
June, 2019

Impact of market research on organizationsMarket research enables an organization with insights that no one else does. It creates a strong footing for the company to operate in a competitive environment. Often companies depend upon market research as a business intelligence tool to improve operational efficiency. Unfortunately, there are certain misconceptions that prevail about market research. However, organizations can definitely gain over their competitors, if they partner with a reputed mark [...]

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Artificial Intelligence based Electric Motorcycle to Launch in India
June, 2019

Artificial Intelligence (AI) is making its presence felt in almost every domain, and electric vehicles are not exceptional.  Electric vehicles by using AI technology, help the customers in tracking and analysing the route, immobilizing their vehicle remotely if it is stolen, tracking charging stations, and Geo-Fencing. Government of India is taking several initiatives focusing towards the use of electric vehicles in the country. This has increased the demand of electric vehicles and has attracted several companies for expansion plans in In [...]

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Flight-shame movement – A threat to Airlines?
June, 2019

Flight-shaming (flygskam in Swedish) is an anti-flying movement originated in Sweden in 2018. The movement has got substantial traction in social media and encourages people to avoid flights as much as possible to lower the global carbon emissions. This group of people are shaming individuals opting for air travel for short flights instead of rail/ water ways. This term has been trending in the recent past due to their efforts to improve awareness on sustainability.  The movement has influenced people’s travel medium in Northern Euro [...]

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What is the process of conducting a marketing research?
June, 2019

What is market research?Market research is broadly defined as the process through which data is gathered and analyzed to deduce useful information for business development. There are different types of market research studies. However, in order to conduct a market research successfully, one needs to choose the study and decide on how to conduct it and thereafter follow the process in order to complete it. It must be understood that not all market research follows a set pattern, often the sequence [...]

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“Changing customer behavior is increasing adoption of AI in financial asset management by enhancing capabilities towards insight - driven analysis”
June, 2019

Banks, Financial Services, and Insurance (BFSI) firms are progressively converging on adopting advanced technologies, including artificial intelligence, natural language processing, and machine learning, to enhance their financial asset management capability, thereby growing bottom-line and meeting customer expectations. Several areas, including fraud detection, process automation, portfolio optimization, and risk & compliance among many others, are being implemented with the AI technology to leverage cognitive capability and gain actio [...]

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Customer Journey Analytics – Creating More Personalized Experience
June, 2019

Overview:Customer journey analytics is a solution that offers an overall sum of experiences of a customer during the interaction with a company or a brand. Customer journey analytics includes documentation of the entire experience of being a customer rather than focusing on just a part of the experience. Customers now have several ways of interacting with brands known as touchpoints. Customer journey includes multiple touchpoints where a customer interaction may be offline or online, which needs [...]

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Desktop Analytics – Ensuring Employee Performance
May, 2019

A back office or a contact centre is most of the time a complex management challenge with multiple desktop applications in use. For any organization measuring handle times, identifying process inefficiencies or judging employee effectiveness becomes very difficult. Desktop Analytics involves collecting, monitoring and analysing data for every application login, mouse selection, screen navigation, field entry or any other activities, which an employee perform on their desktops.Core Capabilities of Desktop Analyt [...]

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In 2018, UK biotech booms despite Brexit concerns
May, 2019

We continuously hear about the threats of Brexit on the economy of UK, and there are certainly many aspects that are in jeopardy in UK’s topnotch life sciences sector. However, a report by Bio Industry Association (BIA) stated that UK Biotech received an investment of $2.9 billion (£2.2bn) in 2018, which is 85% more than that received in 2017.According to BIA chief executive Steve Bates, the data is an illustration on global investors who are interested to be part of the swiftly developing biotech opportunity in [...]

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Role of Cybersecurity in Physical Security
May, 2019

Present day organizations usually don’t rely on one kind of security. Most companies deploy physical as well as cybersecurity protocols. Hence, organizations need to understand the intersection and role of cybersecurity in enhancing the premise security. The most important benefit of an integrated security approaches is that entire security monitoring can be brought at a single place. As most of the threat is estimated to arise from intrusion and illegal accesses, cybersecurity provides a major boost to restriction of access to wrong pers [...]

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