Exponential advances in technology and advancement in hardware components have significantly reduced barriers for integrating mixed reality technology as a conventional application. Regardless of limitations associated with user-experience, adoption of mixed reality technology is reliant on several crucial factors including cost and functionality. Considering this, hardware component providers are focusing on developing mixed reality devices that will fulfill needs such as affordability and ease in usage. Mixed reality consists of Virtual reality (VR) and Augmented reality (AR). VR enable users to interact with the real world by artificially creating a sensory experience which include touch, sight, hearing, and smell. AR can provide immersive view of real world where digital elements are augmented by computer-generated sensory input such as video, sound, graphics or GPS data. Based on device type mixed reality can be categorized as Head-Mounted Display, Handheld Device, Head-Up Display, Projector and Display Wall, Gesture-Tracking Device, and Others.
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Mixed analytics is being used across the verticals however media and entertainment is expected to have significant contribution. Media industry has been losing faith from customers due to widespread use of social media as a platform for fake news. Additionally, the manipulation of content has further toppled the image of the news industry. To regain its credibility, the media industry is using mixed reality allowing users to associate with events occurring across the world resulting in a risen level of empathy for events and enhanced credibility for the content provided. In the entertainment industry, enhancing viewing experience of consumers is pushing vendors to implement AR and VR technologies. This will enhance the sensory perception due to availability of content that blurs the divide between imagination and reality.
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Few of the key happenings are detailed below:
- June 2019, Airbus has deployed Microsoft’s HoloLens (mixed reality) to expedite production process as well as to improve training for new staff
- May 2019, HTC has expanded its Viveport VR platform with windows mixed reality support
- May 2019, Designers in Volvo are using mixed-reality headsets for driving experience
- May 2019, The Nreal Light will be available in 2020 with prices for the consumer model starting from $499. This product will be a small package which will be easy to wear and use
Conclusively, with growing adoption of technologies, mixed reality will become more adaptive supported by advancing hardware and software components. Considering huge demand in media and entertainment, mixed reality will certainly spread across verticals and will play an important role in application area including training, research and development, and maintenance and repair (MRO) activities.
– Rahul K Pandey
ICT – Research Analyst