The deodorants and antiperspirants market is expected to grow at a CAGR of 6.3% during the forecast period 2017–2023 owing to the demand from emerging economies and increasing awareness regarding hygiene. The market is fragmented and has many players. The market is dominated by some major key vendors. The market has been analyzed on the basis of type ¬– Alcohol, Fragrance, Antimicrobial, Aluminum salt and Others. The report has also been categorized on the basis of product – aerosol spray, roll on, stick and gels, and others.
Deodorants and antiperspirants control the body odor and sweat. Alcohol is one of the major ingredients used in deodorants and antiperspirants. It dominates the market and fragrance as an ingredient is expected to have a higher CAGR of 7.2%. The shift of consumer towards alcohol-free deodorants and antiperspirants, with lasting fragrance is hampering the deodorant and antiperspirant ingredient market.
Aerosol spray as a product hold the highest market share. Aerosol sprays are very convenient and thus, it is most commonly used across all industries. The increasing population along with rise in disposable income is leading the consumers to spend more and deodorants and antiperspirants which was once considered as a luxury good has now become a necessity. The growing trend of celebrity perfumes is also accelerating the deodorants and antiperspirants market.
Another major factor helping towards the growth of the deodorants and antiperspirants market is the lifestyle changes and increased spending ability. Owing to these factors and the growing demand for youth-oriented deodorants and antiperspirants is positively impacting the market. Emerging economies like China and India are expected to boost the Asia Pacific market of deodorant and antiperspirant ingredients market.
The study conducted by Infoholic Research provides drivers, restraints, opportunities with current and emerging market trends. Further, it covers an in-depth analysis of each product and each type along with forecasting and trends analysis in the global deodorant and antiperspirant ingredients market. Major companies covered in the study include big multinational players such Wacker Chemie, IFF, AkzoNobel, Givaudan, and BASF, which are offering different deodorant and antiperspirant ingredients.
– Vasundhara Singh,