Data extraction and data analytics are termed as the next hot technology for enterprises to focus on. Enterprises are facing tremendous competition in their respective markets, and customer insights have been essential for marketers to gain new customers and retain them. Augmented analytics has leveraged the adoption of BI in businesses. Many analytics vendors made some remarkable innovations in data filtering. Enterprises are enhancing their capability to understand customer preferences and areas to expand in terms of product portfolio and extension. The adoption of augmented analytics is expected to help enterprises to use AI and ML for data preparation, data management, BPM, process mining, and data science platforms. The vendors are expected to expand their partner networks thereby improving their capabilities in data integration, system integration, and data expertise.

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The market is expected to witness several inorganic strategies from top vendors to capitalize on the growing market offering integrated features. The successful result of augmented analytics can only be realized when these solutions are used on a day-to-day basis post implementation to get enriched insights. Asia Pacific region is expected to create huge potential for augmented analytics vendors during the forecast period. The automation and AI are expected to transform the way the traditional BI functions for software applications.

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The market is growing with the presence of several IT giants along with few emerging vendors making a mark in the industry. The IoT and connected applications are growing which is expected to boost the augmented analytics market to filter huge amount of business data identifying market growth potential for enterprises. Salesforce, IBM, Microsoft, SAS, and SAP are few of the companies leading the market. The vendors are focusing on innovating various technology that easily integrates with other enterprise software applications and helps in business processes in a complex IT environment.

– Swarup Bhowal
ICT – Research Analyst
Infoholic Research