Innovation in breast implants have led to life-changing moments to most of the women
The advent of new-generation silicone breast implants in the 1990’s triggered a strong attention of individuals and plastic surgeons toward the implants. However, the breast implants were taken off the market and were reintroduced in 2006 after 16 years of study which revealed the truth that silicone can never cause autoimmune diseases or breast cancer.
The growing demand for innovative breast implants in the past few years has led to the development of the new-generation implants that are designed using advanced technology.
Improvement in saline implants in terms of design and material gives a complete natural feel. For instance, Ideal Implant developed saline breast implants having a series of internal shells that are connected internally, which avoids sloshing and minimizes bouncing of the implants.
1. Why breast implants? – Here we go:
Following are the main reasons as for why breast implants are considered:
i. They make beauty conscious women feel better and look more healthy and youthful
ii. It helps women to take a major step for positive reason (boost self-esteem, sexual satisfaction, and body image)iii
iii. Restore a smooth, soft, and full look after mastectomy or for mother who lose their figure after pregnancy
iv. Used to correct disorders related to breast abnormalities
v. Help to regain confidence and help women wear desired clothes
More so, less number of women are noticing scars around their breasts after the surgery thanks to latest development. For example, Saline implants require less of an opening in the skin and leave less scars. Also, use of minimally Invasive surgery, such as transumbilical breast augmentation or TUBA, hides the scars completely as the breast implant is inserted through the belly button. The recent advancement in Allergan’s Natrelle implants have received FDA approval for its high cohesiveness. Furthermore, the Natrelle INSPIRA line of breast implants have 30% more gel filling that reduce the risk of rippling and provide better projection of the implants.
2. Widely done breast augmentation procedures:
B-LITE implants by G&G Biotechnology are 30% lighter than the traditional silicone breast implants. This was developed by using microsphere technology that enables to disperse tiny hollow beads throughout the silicone material. As the beads are hollow, the weight of silicone is lesser and theoretically the implants will have less wear and tear. This will result in decreased stress on the breast tissue during physical activities.
Following are the known breast augmentation procedures
a) Transferring of fat using stem cells in breast augmentation
b) Obese women undergo weight loss to maintain BMI, which is assisted with breast reconstruction
c) Insertion of a pre-filled silicone breast implant through a small incision site, and the procedure is called as the pastry bag boob job
d) Injectables are used to plump the bust
e) Most popular one – Silicone gel-filled breast implants
The silicone breast implants have an outer shell filled with silicone gel and they are in different sizes, shapes, and looks. These implants are approved for women aged above 22 years. However, the FDA has approved breast implants for women aged above 18 years.
3. Breast Implants – Competitive Market Scenario
The global breast implant market is dominated by top four players in the market and has immense growth opportunities for vendors, especially in the developed regions. Allergan, Mentor Worldwide, Sientra, and GC Aesthetics are having the top market position in the global breast implants market. The presence of large, small, and local vendors in the market lead to high competition among them. For instance, Silimed is one of the largest breast implant manufacturers in south America and has the largest hold in the Brazilian market. Furthermore, other market vendors, such as Establishment Labs, POLYTECH Health & Aesthetics, Group Sebbin SAS, and Ideal Implant, are gaining worldwide importance especially in the developed regions.
The competition among the leading vendors is expected to intensify with an increase in product extensions and M&A. Acquisitions are the primary step taken from these vendors to have a competitive presence in the market. These vendors are further focussing on reducing price, increasing availability, and offering variety of products to remain competitive in the market. Most of them are focussing on online marketing and advertising in social media to gain more popularity. Moreover, the lack of skilled physicians and the high cost of the products will act as a barrier to the regional and local players expanding dynamically.
4. What primary industry experts say?
Breast implants have shown great potential toward breast reconstruction or augmentation. The adoption of breast implants in both developed and developing countries have emerged as a trend due to the increase in disposable income and the rise in popularity of breast implants with safety and long-term implantation procedures. Breast implants are slowly becoming an option to look appealing or to get the desired look. Furthermore, the availability to choose over a wide variety of sizes and shapes, and the cohesive breast implants are driving the market at a faster growth rate. However, the cost remains a major hinderence to the market as these cosmetic surgeries do not get covered under any insurance policies and the treatment cost should be spent by the individual.
Breast augmentation helps women to achieve fullness and to provide a proper proportion to their figure. This helps to boost their self-confidence and self-esteem.
5. Global Breast Implant Revenue
The Global Breast Implants Market is expected to grow at a CAGR of 5.89% during the forecast period 2017–2023 reaching $1.8 billion by 2023. The market is analyzed by Infoholic Research based on regions and verticals. Globally, breast implants acceptance is expected to increase significantly in the upcoming years.
6. Some of the leading and FDA approved dermal fillers brands
a) Allergan Natrelle – Approved in November 2006
b) Mentor MemoryGel – Approved in November 2006
c) Sientra’s Silicone Gel Breast Implants – Approved in March 2012
d) Allergan Natrelle 410 Highly Cohesive Anatomically Shaped Silicone-filled Breast Implants – Approved in February 2013
e) Mentor MemoryShape – Approved in June 2013