“What if the clothes you wear feeds you with information on your heart’s health?”
“What about a digital hug while you are away from loved ones?”
Wearable devices concept is a reality and a growing trend that’s capturing ordinary life. In this genre, a niche has made inroads- ‘Smart fashion’, and is something that is being looked upon.
All of this started with Nike+ in 2004, a new generation of shoes with built-in Bluetooth and MP3 player. Through this move, Nike created the smart fashion market giving this world a new and unexplored segment of the fashion industry.
This development offers tremendous opportunity in the clothing space, instigating plenitude of technologies across the industries. Smart fashion concept bargains to not only create scope for IT & Textile industry, but also leverage the fashion market to new heights.
Company like Cute Circuit has already come up with ‘Hug Shirt’ enabling people send hugs over the distance is one remarkable example in this regards.
Let us brief how the future of “Smart Fashion” might look.
1. Health Monitoring:
Real-time guidance on health and monitoring while running, exercising, sleeping, and resting. It may include muscle strain, heart beat pattern etc.
2. Closet Monitoring:
Smart fashion offering digital stylist and monitoring closet. Suggesting what to wear as per mood, calendar, appropriate clothes from the stores.
3. Personalized recommendation:
Organizations using deep learning and AI tools to understand the unique taste and personalize recommendations for an individual.
4. Augmented reality
Tools such as augmented reality enabled virtual fitting rooms, 3D body scanners, and avatars are some of the approaches being used by the companies.
5. Bomb resistant
Many of these new textiles are being used in products that are capable of withstanding explosions, protecting Astronauts, Army and common man, and keeping buildings strong during earthquakes.
Companies such as Macy’s, Nordstrom, and Target are using visual search in apps and websites for making fashion purchasing smart. This endeavor offers advantage over keyword-matches as the individual can describe the item that needs to be purchased.
According to a recent report “Worldwide Smart Fashion (Clothes and Accessories) Market: Drivers, Opportunities, Trends, and Forecasts, 2016-2022” by Infoholic Research, the market is expected to grow at a CAGR of 117.0% during the forecasted period 2016–2022 to reach $2,938.9 million by 2022.
Much of the smart fashion growth lies in the advancements of functional fabrics (high-tech materials offering a wide range of new properties).
As fashion industry is highly volatile and influenced by fashion designers, smart fashion market can easily create its own segment by health-seekers or tech-lovers.