Market Research is an essential element to improving, evolving and truly crafting products and services that customers both need and want. Today there are both free and premium market research tools that boast of streamlining market research and provide invaluable consumer feedback.
In today’s world, market research is essential to you and your brand’s continuing success. From product design to customer service needs, evaluating what’s happening outside of your company is essential for your roadmap.
Are you looking for tools to carry out market research? Check out the following list of the best market research software that you can use to provide you with market data, insight and intelligence.
The Google Keyword Tool is by far the best way to get an insight into how you should be crafting your content strategy. It shows you what people are searching for, when they’re searching for it and how else they may be using the search engine in their quest for product, services or general information.
Google Analytics can provide comprehensive feedback with measurable marketing insights as to how your customers are interacting with your website, the webpages they are viewing, which products many view, but few buy (or vice versa) and it can illustrate what social media channels your customers are responding to, amongst many other insights.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
SurveyMonkey is a popular free survey tool that will help you capture the opinions of the people who match the criteria of your ideal customer and those existing customers. This tool provides insight into their buying decision process and information that can help you create buyer personas. It creates deeper data analysis and maximizes your data’s potential.
Social Mention is a free, real-time social media search and analysis tool that monitors more than 80 social media sites (Twitter, Facebook, LinkedIn etc) and aggregates user generated content from across the web into a single stream of information. The tool curate’s social posts that mention a target search term and provides details about the search term such as audience sentiment (how users feel about the term) and reach (how much influence the term has).
Google Trends allow you to gain insight into the minds of consumers and audiences. The tool displays the trending topics and stories based on the most searched for terms. Based on region and category filter settings, you can generate customized and personalized stories gain more insight into the areas that are most relevant to your audience and industry.
6. Site Overview
Using the Site Overview Tool, you can monitor any website and receive a report on the demographics of the people who regularly visit that website. You can enter your website URL and learn about the age, gender, location, and income of the audience who visits your site.
Tableau creates complex data visualization in an extremely simple, interactive and intuitive way. You can highlight sections and drilldown into charts without extensive skills or assistance from IT. The tool automatically recognizes the type of device used and adjusts the dashboard accordingly. It integrates with most data types and big data platforms, including Hadoop.
On the other hand, you need SQL expertise while creating the initial dataset. There are several issues with CRM, creating static layouts or data tables, or scheduling and notification of reports and it’s a limited free version.
AYTM (Ask Your Target Market) is another survey tool which allows for as many as 4.5 million respondents as defined by your market research to participate in it.
Loop11 is the SurveyMonkey of usability testing. It’s a platform where researchers can get quantitative and qualitative usability metrics easily and affordably. People can create their own form and recruit people to take the test through your own website or by using a partner service, such as Cint.
10. Alexa Tool
Researching your audience is a powerful way to gain insights to use in your marketing intelligence, which is why Alexa is one of the best sites for market research. This helps you uncover a variety of information on your audience’s interests, habits and demographics.
– Shantha Kumari,
Sr. Technical Writer,